How Product Placement Can Be The Backbone To Your Content Marketing Strategy
Stacy Jones is the CEO andfounder of Hollywood Branded, a Los Angeles influencer marketing, branded content and product placementagencyestablished in 2007, and host of the podcast Marketing Mistakes (& How To Avoid Them). Stacy has over twenty-threeyears of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Lacoste and Pilot Pen.
Acknowledged as an expert in the field, she has appeared on the BBC, CNN and MSNBC; spoken at conferences around the globe; andbeenfeatured indozens of media outlets, including Forbes, Advertising Age, Hollywood Reporter, and The Financial Times. In fact, you have likely read or heard Stacy’s name recently after she and her agency experienced their own moment of fame when they went viral around the world –amassing over 4 billion media impressions digitally, inprint and on TV in every country around the world, earning the agency over $45 million in media value. This all occurred after Stacy was interviewed by Market Watch, CNBC, Business Insider and Money regarding the potential product placement costs, and thePR value Starbucks received, from being mistaken for a cup seen in Game of Thrones.
Stacy received a BFA in Theater Production & Scenic Design from the University of Arizona –which provided the perfect launchpad to bring the worlds of productions and brands together. Listen to Stacy’s podcast, Marketing Mistakes (& How To Avoid Them) at HollywoodBranded.com/podcast or visit Learn.HollywoodBranded.com for e-courses teaching the best pop culture marketing practices.