How To Win The Content War By Pulling Instead Of Pushing
A Pulitzer Prize finalist, former weekly syndicated columnist and award-winning podcaster, Lou Carlozo has a content creation/multi-media journalism career now three decades strong. Relying in part on skills honed in a New Jersey hair band, he launched a banking podcast that netted more than 120,000 listens. Lou assembled A-list content teams for the likes of AOL, the Chicago Tribune and the Bank Administration Institute. His clients include Forbes Insights, Tribune Content Agency, Honda, Intel, KPMG, Citi and the William Mills Agency. Lou’s been a repeat guest on BBC radio and Investigation Discovery TV, with awards running the gamut from Funniest Personal Finance Video (GOBankingRates) to a Top 10 Business Blog of the Decade (Ambition.com). His commission to write a news-feature song about Black Friday also landed him a full-time job at AOL. On a mission to pulverize jargon and rock content in all media, he’s also an accomplished studio musician and producer, scoring the soundtrack for an award-winning indie film in 2013. His hobbies include coffeeshop scouting, feeding Cheez-Its to his corgi and practicing behind-the-back guitar solos the way he did when he still had a mullet—or hair for that matter. He lives, works, eats and sleeps in Chicago, the spouse of a hospital chaplain and father of two teenagers who know everything.