Reframing Influencer Marketing: How To Find The Influence In Influencer For Your Brand
Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts the Digging Deeper podcast. His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work.
A public relations professional by trade and writer by craft, Falls is the author or co-author of three books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011); The Rebel’s Guide to Email Marketing (Que 2012); and the forthcoming Entrepreneur Press title Winfluence: Redefining Influencer Marketing to Ignite Your Brand, due out in early 2021. He is also an innovator in the social analytics space, having published the first-ever research report based on online conversations in 2012.
An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
Falls has worked with brands like Buffalo Trace, Weller, 1792, Jim Beam, and Maker’s Mark bourbons, Fireball Whisky, Wheatley Vodka, GE Appliances, General Motors, AT&T, Rawlings Sporting Goods, Humana, the University of Kentucky (University and Healthcare), Bacardi, Valvoline, Tempur-Pedic and A&W Restaurants. He also led digital strategy for CafePress, one of the world’s top Internet retailers and online shopping destinations.
An internationally renowned speaker, Falls has informed and entertained audiences on three continents and in seven countries as a keynote and public speaker, corporate event speaker, and training and workshop leader. He writes or has written for Entrepreneur, Forbes, Communication World, TechRepublic, InsiderLouisville.com and other publications and is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN’s Outside the Lines, The Wall Street Journal, USA Today, Bloomberg’s Businessweek, Forbes and NPR.
He and his two children live in Louisville, Ky.