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JACQUELINE BABB

Aurora University

Assistant Professor of Digital Marketing


Topic

How To Develop Content That Drives Inbound Marketing

Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. Currently, Jacqueline is on the business and public policy faculty of Aurora University where she teaches marketing and nonprofit management. She chairs the marketing department and has been a leader in bringing marketing technology to Aurora University’s undergraduate marketing students. Jacqueline designed and spearheaded its Master’s in Digital Marketing and Design curriculum, which prepares the next generation of brand storytellers. Jacqueline is a marketing and nonprofit consultant, providing clients with actionable marketing strategies to achieve key performance indicators. She is a national speaker and published author. Most recently, Jacqueline was featured as a guest professor in HubSpot’s social media marketing strategy certification course. Jacqueline earned a bachelor’s degree in Advertising and Communication from the University of Illinois at Urbana-Champaign and a master’s degree in Integrated Marketing Communications from Northwestern University. She is completing coursework in Data Analytics at Harvard Business School. Jacqueline is a Certified Nonprofit Professional (CNP); certified in HubSpot Inbound Marketing, HubSpot Social Media Strategy, Google Analytics, Hootsuite, and Tableau.