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Concave Brand Tracking

Founder & Director


How To Measure Your Brand’s On-Screen Product Placement

Dominic Artzrouni is the founder and director of Concave Brand Tracking. Concave’s methodology and entire business model are based on the idea that beyond wanting to have in-depth metrics on their own presence in entertainment, brands want to know how they compare to their competitors and fit into the broader landscape of entertainment marketing.  Today, Concave analyses thousands of brands across hundreds of movies, TV shows, and videos every year, and its data is used by some of the biggest brands in the world as well as academic institutions and news outlets.