SPEAKERS + TOPICS

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We have experts from the world of brands, media, influencers and Hollywood joining the Marketer’s Content Playbook Virtual Summit this August!   Each of our speakers is carefully curated based on their expertise and ability to teach. There are no ‘fluff’ sessions nor hard sales as part of this conference.  

Speakers Include…

 

Liz Willits

STACY JONES

Topic

How Product Placement Can Be The Backbone To Your Content Marketing Strategy

Stacy Jones is the Founder and CEO of Hollywood Branded, as well as the creator and host of the podcast, Marketing Mistakes (& How To Avoid Them) with 24+ years of experience in creating brand partnerships with pop culture to drive awareness and generate sales.

Topic

How To Change Your Thinking In Order To Become An Exceptional Marketer

In this content playbook session,  Frame of Mind Coaching™ and JournalEngine™’s President and Founder, Kim Ades shares how to change your mindset to impact your creativity and become an exceptional marketer. When we examine leaders like Richard Branson, Gary Vaynerchuk and Lady Gaga, we find a common thread. Marketers of this caliber share similar thinking strategies when developing and promoting their respective brands. During this session, attendees will take a deep look at their own thinking to determine how it is impacting their marketing results, and they will learn the thinking techniques of exceptional marketers.

Topic

How To Design Effective And Organic Video Marketing Strategy Across The Full Content Journey

In this content playbook session, Engage Video Marketing’s Video Strategist, Ben Amos, shares step by step the 4 core goals for video across a full-funnel video strategy, giving examples of types of videos to use at each stage of the funnel.  Attendees will leave the session with a roadmap for strategic online video for their business so they are confident in knowing what videos to create, and how to use them to engage with the right customer at the right time online.

Topic

How To Build Your Brand Strategy For The Long Haul

In this content playbook session, Ten Lifestyle Group’s Global Head of Brand Marketing & Communications, Kerry Anderson, shares the importance of brand building for the long of it.  With the pandemic, many companies have changed their marketing for short term gain, resulting in either damaging their long-term strategy or losing some of their customers’ emotional connections to the brand in the process.  She will share how you can ensure your entire marketing mix supports your longer term brand vision in the short of it. 

Topic

How To Produce Documentary Style Stories For Your Brand

In this content playbook session, Animus Studios’ Creative Strategist and Owner, Justin Andrews, shares the steps on how to produce documentary style stories for your brand, from finding characters, interviewing them, walking away bad ideas, and nailing the best ideas.

Topic

How To Develop Content for People Vs Content for Google

In this content playbook session, SEMRush’s Head of Communications, Fernando Angulo, will showcase data and real cases about the different types of content that can help you gain both online visibility and people’s attention.

Topic

How To Measure Your Brand’s On-Screen Product Placement

In this content playbook session, Concave Brand Tracker’s Founder and Director, Dominic Artzrouni shares how to place value to your brand’s product placement success on screen. Dominic shares the importance of businesses understanding how to measure the presence and portrayal of their brands in entertainment.   The conversation will include the type of data brands can look to collect, how they can best use it, and examples of what this would look like. Also included in this session are real-life case studies of macro trends Concave’s data can reveal about product placement.

Topic

How Brands Can Successfully Engage With Social Justice Issues Meaningfully

To be announced (TBA)

Topic

How FLIR Uses Hollywood Content And Influencers To Connect To B2B Buyers

Vatche is the Senior Manager of Strategic Communications at FLIR Systems, specializing in social brand strategy, social content creation, brand integration and placement. He’s grown their social audiences and engagement over 300% and has implemented changes to their video content strategy to grow the organic video watch time by 178%. Vatche brought FLIR technology to other brands and personalities, like GE & Adam Savage, MTV VMA’s & Thirty Seconds to Mars.

Topic

How To Develop Content That Drives Inbound Marketing

In this content playbook session, Aurora University’s Assistant Professor of Digital Marketing, Jacqueline Babb shares how to get great results in inbound leads, in order to create massive value for your company. You will learn how content fits into the overall framework of inbound marketing that is complete with goals, target audience, and metrics.

Topic

How To Use Research To Craft More Resonate & Effective Messaging And Content

In this content playbook session, Audience Audit Founder Susan Baier shares how to use research to better craft effective content and messaging that resonates with your audience. 

Topic

How Every Brand Can Use Games To Grab More Attention

In this content playbook session, Verve Search’s Design Team Lead, Jazmin Batisti will show several examples of how you can advertise your brand and grab the attention of your audience and the media by “gamifying” your content.  You will learn how to explore ways of taking games further and make them into data that you can outreach and how to make this content evergreen.

Topic

How To Create Sustainable Local SEO: Myth Busting

In this content playbook session,Searchlab Digital’s Founder Mark Bealin shares what a long-term and sustainable Local SEO process looks like.  You’l learn the importance of leveraging the right mix of strategies and tactics to take advantage of the massively – and underused, strategy.

Hana Bednarova

HANA BEDNAROVA

Topic

How To Make Your Brand Newsworthy Through Digital PR

In this content playbook session, Bednar Comm’s Director Hana Bednarova dives into how to make your brand get noticed by media outlets. Today, using Digital PR to create high-quality content for your brand is one of the most importance drivers to getting featured in the press. It’s so important to create great content and use it to increase brand awareness and online presence. This talk will show tips and examples of how to come up with the right content, what to do to make sure it’s newsworthy and getting it out there, featured in the press.

Topic

How To Develop Purpose To Ensure Your Brand’s Survival

In this content playbook session, Marketing Mojo’s Founder and Chief Mojo Officer Lisa Bowman shares why purpose is so critical to brand success right now, to both come out of Covid-19 and attract Gen Z.  

Topic

How Brands Can Turn Prospects Into Clients For Life By Behind The Scenes Video

To Be Announced (TBA)

Topic

How To Win The Content War By Pulling Instead Of Pushing

In this content playbook session, Carma Productions Founder and President Lou Carlozo, shares the steps to win the content war by pulling instead of pushing.  What does this mean? For starters, your best content should not be “advertorial,” which readers/customers often see as “adversarial,” or “subver-sarial.” You’ll learn how to pull those targeted customers in by giving them what they need—and keep giving it.

rick cesari

RICK CESARI

Topic

Using Video To Increase Sales And Build Your Brand

In this content playbook session, Direct Branding Founder Rick Cesari shares the insights he has learned through years of buildilng Direct Response campaigns of how to best use video to drive sales and build a brand.

Topic

How Brands Can Turn Prospects Into Clients For Life By Behind The Scenes Video

In this content playbook session, documentary filmmaker Jude Charles teaches how to turn prospects into clients for life by using video to show behind the scenes of your business and behind the scenes of who you really are. This will help attendees understand how to stand out from the sea of noise and it will help them connect with their tribe or audience on a deeper level.

Topic

How To Develop Personalized Content To Drive Conversion

In this content playbook session, multi-footwear brand giant Carleres’ Technical Product Manager of Email, Corrina Cohen shares the importance of creating personalized content to drive repeat purchases to close the repeat conversion time gap.  You will learn insight that is driving strategy for brands including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and Dr. Scholl’s Shoes.

Topic

How To Create Podcast Content That Serves Your Audience: It’s Not About The Mic

In this content playbook session, The Podcast Partnership’s CEO, Paul Colligan, shares a sure-fire formula for podcast success: serve your audience.  The old adage “find a need and fill it,” still works in business, and podcasting is no exception. Success in podcasting doesn’t come from picking the right mic, distribution schedule, interviewee, hosting platform, or format; it comes as the surprisingly simple benefit of serving your audience well. Whether your audience is looking for entertainment, personal insight, business direction, or knowledge of a specific topic, if they can find it in your show, your podcast can succeed, and you will profit from it. Learn a time-proven system to serve your podcast audience that works regardless of the technology you use. Once you have this model and focus, the rest of your podcast strategy will fall into place…and the impact will follow.

Topic

How To Use AI To Drive Marketing Success

In this content playbook session, Market Muse’s Co-Founder and Chief Product Officer, Jeff Coyle, shares how AI can improve the focus and direction of all content throughout the funnel, helping marketers create content that the sales team and audience can’t live without. This session will cover how to apply AI-driven insight throughout the funnel, incorporate buyer intent into content plans, how to avoid publishing content that won’t get used, and how to identify gaps/opportunities in owned and competitive content.

chris dayley

CHRIS DAYLEY

Topic

How To Make Your Content Convert Using Data:  Address Changing Customer Behavior

In this content playbook session, Smart CRO’s Owner, Chris Dayley, dives into how to use A/B testing to figure out what kind of content will convert users on your website. In this session, Chris will show examples of how companies have used A/B testing on website content over the last 3 months to improve conversion rates by more than 30%, and what steps businesses can take when user behavior shifts to capitalize on those changes rather than panicking.

Topic

Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

In this content playbook session, Harmon Brothers Creative Director and Owner, James Dayton, dives into what brand marketers need to know about A/B testing to ensure your content performs well and yields results.

stephanie duret

DANIELLE DESIR

Topic

How To Leverage Other People’s Podcasts To Build Your Brand

In this content playbook session, founder of WOC Podcaster’s Danielle Desir will explain that you do not need to have a podcast to benefit from using this popular medium to build your brand. In this session, learn the benefits of pitching including the do’s and don’ts to pitching podcasters, simple ways to improve your pitch acceptance rate, and how to find the right shows for your message. 

stephanie duret

STEPHANE DURET

Louis Vuitton*

Digital Marketing & Communications Director

Topic

How To Story Tell And Position Your Brand Like A Luxury Brand

In this content playbook, former Louis Vuitton Digital Marketing & Communications Director, Stephane Duret provides insights on luxury, fashion, and craftmanship brands drive digital transformation and acceleration through storytelling and brand positioning.

Topic

How To Use Content To Land High Ticket Customers 

In this content playbook session, The Webinar Agency’s CEO & Founder, Joel Erway, shares the fastest ways to develop content to land high ticket customers and quickly launch your brand into a six or seven figure business.

Topic

Reframing Influencer Marketing:  How To Find The Influence In Influencer For Your Brand

In this content playbook session, Cornett’s Director of Digital Strategy, Jason Falls shares why Influencer marketing needs reframing.  In today’s world of influencer marketing, Jason’s premise dismisses the word “influencer” and focuses on the broader “influence” marketing – to give brands and businesses a more realistic and effective guide to influencing audiences through those who affect them. 

Topic

Neuromarketing, The Science of Purchasing Behaviour

In this content playbook session, Flavilla Fongang, the Brand Strategist and Founder of UK’s 3coloursrule, shares insights into Neuromarketing.  Flavilla will share how to use it effectively to attract and convert more prospects into customers. 

Topic

How To Create Email Templates Driven By Content Not Copy

In this content playbook session, EmailBoutique Digital’s Founder & Managing Director, Annett Forcier, shares her email design and development process.  Learn why, and how, you should be coding email templates by first designing assets and copy after. Speed up the design process and make room for last minutes changes.

Christina Garnett

CHRISTINA GARNETT

Topic

How Social Listening Can Empower Content Marketing Efforts 

In this content playbook session, ICUC’s Strategist, Christina Garnett, provides insight into how brand marketers can improve and empower content marketing efforts.

Topic

How Marketers Can Leverage Product Content To Outperform Competitors

In this content playbook session, Zoomin Software’s VP Customer Experience Megan Gilhooly will share why product content is the new marketing. In this talk, Megan will discuss why product content created outside of marketing has become a gold mine to savvy content marketers. She’ll also explain how marketing teams can leverage a frictionless and unified customer experience with content to meet marketing KPIs. Attendees will learn what product content is and how it can become a competitive advantage, strategies for creating a unified customer experience across content silos, and how to work with technical writers and support teams to ensure product content supports marketing goals.

Topic

How To Blog To Build Your Brand

In this content playbook session, Your People’s President and Founder, Lynne Golodner shares the steps brand managers need to know to leverage blogging to build thought leadership, SEO, and even a book.

Topic

To Be Announced (TBA)

To Be Announced (TBA)

Topic

How To Create The Right Environment For Managing Your Content: Content Governance

In this content playbook session, Crossphase’s Principal Consultant, Tim Hanse shares how to create the right environment for managing your content. While everybody creates and publishes content, not everyone knows how to successfully optimize and evaluate this content. Tim will provide insight into the secondary requirements of a fully optimized content organization.

Topic

How To Promote Your Business Through Storytelling

In this content playbook session, Ask Sharifah’s founder, Sharifah Hardie dives into how you can promote any business simply by creating a story.

sharifah hardie

TODD HOCKENBERRY

Topic

TOPIC TITLE: TBA

In this content playbook session, owner of Top Line Results Todd Hockenberry shares his insights on inbound organization and ideas. He believes that companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage.

Topic

How To Use Metadata For Content Identification And Discovery

In this content playbook session, Optimity Advisor’s Managing Director John Horodyski shares how brand marketers can leverage metadata to drive your content strategy. This informative session teaches the fundamentals of metadata, including metadata standards, best practices, and interoperability for your content strategy. The content is tailored in particular for a content strategy for those who want to be empowered with the knowledge of how metadata can be the “lifeblood” of your content system and discovery, use, and reuse.

Topic

How To Use The Abt Narrative Framework To Captivate And Convert Your Customers

Founder of The Business of Story and author of Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, Park Howell uses his many years in advertising and brand creation to help brand leaders grow their brands. He is also the host of the weekly podcast, The Business of Story, and created the communications curriculum for the Executive Master’s for Sustainability Leadership program at ASU.

Topic

How Brands And Licensed Opportunities Will Align In The Future: Licensed Partnerships

In this content playbook session, Ahead-Of-The-Curve Products’ Creative Director, Joel Kirstein, shares his insights into how brands and licensed opportunities will align in the future to create licensed partnerships that are mutually beneficial.

Topic

How To Create Purpose-Driven Content To Better Connect With Your Audience

In this content playbook session, Stuart McFaul Associates Founder and President, Stuart McFaul, dives into the steps needed by brand marketers to create purpose-driven content to create higher engagement and better connect with potential customers. The value and impact of creating purpose-driven content to better connect with your audience. In a world overwhelmed by content being pushed to them every day, people are craving content that speaks from a genuine place and connects with them on a personal basis. This process is not impossible; it just takes looking at your audience and the content you create in a fresh new way.

Topic

To Be Announced (TBA)

In this content playbook session, CEO of Agency Management Institute Drew McLellan shares the varied options of the types of content you can make, and build off of, as well as discusses why agencies – and all businesses – need to treat themselves as a client to make content that drives sales.

Topic

How To Measure Your Marketing

In this content playbook session, MeasurementMarketing’s Chris Mercer provides insights and a plan on how to measure your marketing by using one report in Google Analytics to know what is working and what is not.

lisa bowman

CINDY METZLER

Omm Media

President

Topic

TITLE TBA

In this content playbook session, President of Omm Media and co-organizer of TEDxBocaRaton, Cindy Metzler, will teach attendees how to land and deliver an epic TEDx talk. In today’s world of job insecurity, more and more people are proactively seeking to brand themselves. It is also more important than ever to brand yourself as an expert and stand apart from the vast pool of candidates vying for opportunities. Having run 5 successful TEDx events and curated over 50 thought-leaders for TEDxBocaRaton, Cindy understands the do’s and don’ts of personal branding and how to not only secure a TEDx presentation, but also how to deliver an epic talk.

mike moran

TONY MICHAELIDES

TONY MICHAELIDES

Keynote Speaker, author, radio presenter, and podcaster. Global Product Placement and Branded Entertainment

Topic

TITLE: TBA

In this content playbook session, author, radio presenter, and podcaster Tony Michaelides shares the impact and influence of David Bowie as a brand strategist and innovator and how his vision and ability to reinvent himself helped him sustain a career for six decades. There are many lessons attendees can benefit from when you see the impact he made in an industry not known for longevity. Bowie was both the product and the strategist and still remains the most innovative artist of our generation. 

Topic

How Dell Has Become The Most Popular PC Seen ON TV and Film 

In this content playbook session, Dell Technologies’ Global Product Placement and Branded Entertainment, Gary Moore, shares the processes his team has used to become the most popular PC seen on TV, Film or SVOD content, and why it is a continued backbone within Dell’s marketing strategy practices.

Topic

How To Drive Conversions From your Content  

In this content playbook session, SoloSegment’s Senior Strategist, Mike Moran, shares how to drive conversions from your content.  As we all shift from face-to-face to shelter-in-place,it’s clear that in-person events and in-person sales won’t be what they were anytime soon. Many companies are reporting driving more traffic to their website, but not more leads or sales. That’s likely due to your visitors not finding what they are looking for. The decreasing cost of AI technology now lets many companies create experiences like Amazon’s where excellent site search and excellent content recommendation leads to sales. Find out what you need to know to create a better customer experience to drive more value out of the content you already have. There are even ways to do it without needing any help from your technology team, so marketers that want to supercharge their existing content should not miss this session.

Topic

How To Get Past The Myths Of Content Creation To Build With Real Value

In this content playbook session, Adobe’s Executive Creative Director, Adam Morgan, dives in to the myths of content creation, and provides strategies on how your brand can build content with real value. 

Adam Morgan

NICOLA NICE

Topic

TOPIC TITLE: TBA

In this content playbook session, CEO of Pomp & Whimsy, Nicola Nice, will be sharing the do’s and don’ts of marketing to women in an industry where women still face a ton of stigma, and discuss the impact of so-called “gendering” in this space. 

Topic

TO BE ANNOUNCED(TBA)

In this content playbook session, Alliance Entertainment’s VP of Marketing, Vinay Pinday shares how service marketing can be included in the film and entertainment industry from a brand and product placement. The inclusion of content is a key differentiator in the marketplace. The build of narrative storytelling that needs to be insightful and thoughtful is crucial in brand messaging. 

Topic

To Be Announced (TBA)

To Be Announced (TBA)

Topic

How To Leverage What You Already Know To Build Your Business And Career

In this content playbook session, Prince Performance Group’s Founder Michelle Prince shares how to become a published author, in order to drive thought leadership. Becoming an author and having your own book has become a proven way to establish yourself as the expert, increase your credibility, and help you to stand out from your competition. It’s also a great way to attract speaking engagements, generate residual income, and provide a starting point for additional products. In this presentation, Michelle will share exactly how you can share your message and leverage your author status to boost your personal and professional life.

Michelle Prince

JUSTIN PURSER

 

Filmmaker and Entrepreneur

Topic

TOPIC: TBA

In this content playbook session, filmmaker and entrepreneur Justin Purser will teach attendees about influencer marketing and branding in documentary films and music videos, from the perspective of someone directly behind the camera. 

paul colligan

PATRICK QUINN

Topic

To Be Announced (TBA)

To Be Announced (TBA)

azriel ratz

AZRIEL RATZ

Ratz Pack Media

President and Founder

Topic

How To Use Data Driven Testing To Scale Ad Campaigns

In this content playbook session, Ratz Pack Media’s CEO Azriel Ratz shares the steps need to use data driven testing to scale ad campaigns.  

robert rose

EILEEN RHEIN, esq.

LightTravelsFaster Inc.

Attorney and CEO/Founder of Lighttravelsfaster Inc.

Topic

TOPIC TITLE: TBA

TOPIC: TBA

Topic

How To Create Content Marketing Operations

In this content playbook session, The Content Advisory’s Chief Troublemaker & Founder, Robert Rose, walks you through the processes companies need to have in place in order to create a solid content marketing operation for your business. 

Topic

How To Hire Celebrities That Share Your Brand’s Voice 

In this content playbook session, Artist & Brand Management Partner, Lori Sale, will speak on how to bridge the gap between brands and artists in order to determine how to hire celebrities that share your brand’s voice, and the steps you need to take to figure out how to best generate content that marries both the brand’s needs and the artist’s personality.

neal schaffer

NEAL SCHAFFER

Topic

How To Leverage The Power Of Nano And Micro Influencers

In this content playbook session, PDCA Social’s President, Neal Schaffer,  discusses the importance of and what type of branded content brands should create. Working with influencers incites word of mouth on social media, but what about what happens when someone finds out about your brand and wants more information before they buy? And what about the influences of blog content with search engine optimization? Or the power of email marketing and marketing automation to generate business? These are all part of a broad but strategic approach to Inbound that gets results for your brand.

Topic

How To Leverage A Book To Get Emails And Establish Authority

In this content playbook session, Changemakers Publishing and Writing’s Owner & Director, Gini Graham Scott shares insights into the power of writing and publishing a book. This helps to increase one’s credibility, visibility, and authority. It can be used as a promotional tool for getting clients. Chapters can be featured as blogs or as free gifts to get emails. It can introduce prospective clients to what you do so they want to hire you or partner with you.

gini graham scott

SAMUEL SCOTT

The Drum

The Promotion Fix columnist

Topic

Brand Purpose vs. Brand Hypocrisy: How Your Company Can Truly Help the World

In this inspiring keynote, Samuel Scott, a global marketing speaker and The Promotion Fix columnist for The Drum, will present the wrong and right ways to do brand purpose and have responsible commerce.

Some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices. The business world can do so much better. Samuel will show you how.

gini graham scott

NIKKI SHARP

NIKKI SHARP, LLC

Author | Influencer 

Topic

TOPIC: TBA

In this content playbook session, author and influencer Nikki Sharp will teach you the ins and outs of connecting with an audience and how to set yourself apart. She will also teach you the correct things to do to increase your online presence, the 3 “C”s to Instagram, and the importance of building a brand AFTER building your audience and why that is important. 

Topic

How to write blogs and books that provide the solutions your customers are seeking

In this content playbook session, So Cal Content Writing’s Don Simkovich shares how to write blogs and books that provide the solutions your customers are seeking — using their perspective and needs. Attendees will learn how to find the questions their customers are asking, write answers, and boost the likelihood of converting inquiries to sales. Don will also cover how to take one topic and create content for blogs, books, and social media posts.

Topic

How To Market To Postmodern Shoppers, Post-Coronavirus: Consumer Behavior in The New Normal

In this content playbook session, Saint Joseph’s University’s Professor of Marketing, Dr. Michael Solomon, shares insights on how the Pandemic will change our world for years after the virus disappears as well as what brand marketers need to know to navigate these unknown waters.  The Pandemic will change our world for years after the virus disappears. We’ll have to rethink and modify our purchase decisions, large and small. Some disruptions in consumer/marketer relationships that already were looming will come faster and more decisively. How do we define brand value? How should companies talk to customers? How do people function in an emerging gig economy where every encounter might be fatal? How do we redefine what it means to go to work or to socialize?

Topic

How To Live Your Passion And Create An Integrated Marketing Plan

In this content playbook session, HJMT PR and Media Company’s CEO, Hilary Topper, shares insights into how to live your passion and create an integrated marketing plan and implementation strategy that will allow you to do that.

Sharon Tourek

SHARON TOUREK

Topic

How To Create A Content Strategy That Lawyers Love!

In this content playbook session, Tourek Law’s Principal, IP, and Marketing Law attorney, Sharon Tourek shares what you need to include in order to create a content strategy that lawyers love. Sharon will take you on a fast-paced tour through the top legal issues every brand should consider when devising its content marketing strategy – from copyright and trademark considerations, to regulatory hurdles for social media and influencer campaigns, to the right contracts every content marketer needs to have in place.

 

Sharon Tourek

NICK USBORNE

Topic

Topic TBA

In this content playbook session, copywriter Nick Usborne will share information about copywriting without the push and shove of traditional, broadcast sales copy through honesty and transparency. He will teach you how to sell in your own voice… albeit a super-enthusiastic, overly-caffeinated version of your voice. 

 

Topic

How To Branding on LinkedIn During Disruptive Times

In this content playbook session, Vengreso’s Chief Visibility Officer, Viveka Von Rosen shares insight and actions you can take to brand on LinkedIn and other social media platforms.  While cities and states are starting to open up, some things have changed forever. How can you make the best of a work situation where digital is king, where relationships are forged, built, and fostered online? Now is the time to strengthen your brand and your message using LinkedIn!  Whether you want to create a stronger brand and message for your current career, or you’ve been forced to pivot and now need to create a new online brand, LinkedIn can help you quickly define your presence and your messaging so that you don’t skip a beat.

Topic

How To Podcasting 101: Learn What You Need To Know To Start Podcasting

In this content playbook session, Libsyn’s VP Podcaster Relations, Rob Walch, deep dives into what you need to now to start podcasting for your self or company. In this action-packed presentation, you will learn how to record audio and the best mics to choose, how to edit your recording, how to record interviews, the proper encoding settings for your files, how to host your files, how to set up your RSS feed – and what an RSS feed is, how to submit to Apple Podcasts and Spotify, tricks about how Apple Podcasts works, other places to submit your podcast, and other insight about podcasting gathered from over 15 years of experience in podcasting.

Tamsen Webster

TAMSEN WEBSTER

Topic

How To Build Messages People Say Yes To: Getting the Green Light

In this content playbook session, Find The Red Thread Founder, and former TedX executive prodcuer, Tamsen Webster shares how to build messages people say yes to. No matter your role, you’re often in the business of changing behavior. Often that means you need to change your beliefs first. Or, do you? What if some of the age-old wisdom around driving action actually works against creating real change? By the end of this presentation, you’ll be able to analyze your messages for the “red lights” that lead to “NO”, identify the three key concepts every message needs to get a “YES” (and know how to find them in your own), and tie those concepts to the “green lights” your brand is built on (and connect your audiences more tightly to them, too)

Topic

How To Market To Gen Z: InstaBrain – The New Rules for Marketing 

In this content playbook session, Bixa’s CEO & best-selling author and market researcher, Sarah Weise, will teach you the new rules to engage and connect with Gen Z.  Today, Generation Z (ages 13-25) is the largest living generation spending over $650B per year. In fact, they make up 2 in every 5 consumers in the US. These digital natives are entirely new consumers—ones that you need a fresh strategy to reach. Packed with stories and videos direct from teenagers, you’ll learn where they go for different types of content, what draws them in when they are able to hyper-focus for hours on end, and what keeps them coming back for more! You’ll walk away empowered to shift your marketing strategy towards this new generation of consumers. 

Topic

How To Maximize LinkedIn Ad Campaigns: Advanced Strategies

In this content playbook session, B2Linked Founder and LinkedIn ads expert, AJ Wilcox, shares advanced strategies on how brand marketers can maximize LinkedIn ad campaigns. LinkedIn Ads feature, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships.

Topic

How To Create Your Brand’s Blogging Strategy  

In this content playbook session, Zoomin Software’s VP Customer Experiences Izabela Wisniewska shares insights on how to create your brand’s blogging strategy.  Brand marketers will learn how to increase and build brand awareness, how to catch potential customers at the very beginning of their buying cycle, and how to get PR coverage and links for SEO.  

Topic

How to Create Addictive Email Content

In this content playbook session, content strategist and email marketing expert Liz Willitz shares the steps you need to know to create addictive email content.  Email marketing is more effective than ever. The world’s most successful companies rely on it. And you should too! Yet, the inbox is a crowded place. To stand out, you need to create content your subscribers can’t resist. In this session, you’ll learn how to use strategies from today’s top marketers to write emails that will get your audience to open, click, and convert. Attendees will discover how long your email content really should be, learn a little-used trick to boost your open rates, find out how to maximize your results with a few essential emails, see how the experts write irresistible subject lines, and study real-life examples of emails that get open rates above 60% and click-through rates above 30%.

stephanie duret

Stephen Woessner

Predictable ROI

CEO

Topic

How I Create 100 Pieces of Content From a Single Video

In this content playbook session, CEO of BlitzMetrics, Dennis Yu, will show attendees how he creates 100 pieces of content from a single video. 

stephanie duret

DENNIS YU

Topic

How To Use Podcasts To Open The Door To New Sales Opportunities

To be Announced (TBA)

Additional Speakers To Be Updated Shortly….

THREE TRACKS TO LEARN FROM

TRACK ONE: BUILDING YOUR OWN CONTENT
  • Blogging For Your Company + Building An Audience
  • Getting Your Book Written + Published
  • Branded Content For Advertising – Digital – Print – TV
  • Creating A Podcast
  • Email Marketing
  • Retail Displays + Point of Sale Materials
  • Social Media Platforms – Facebook, Instagram, LinkedIn, TikTok + Twitter
  • Tools That Help
  • Webinars
  • Website – Design, Chatbots, SEO
  • + More

List of speakers

TRACK TWO: BUILDING (ADVERTISING) CONTENT FOR THIRD PARTY PLATFORMS
  • Advertorials
  • Digital Advertising
  • Event Sponsorships
  • Out Of Home Advertising
  • Print & TV Media Press Mentions (How To Get Them)
  • Tools That Help
  • TV Advertising
  • + More!

List of speakers

TRACK THREE: POP CULTURE CONTENT PARTNERSHIPS
  • Celebrity Partnerships
  • Co-Promotional Partnerships With
  • Entertainment Properties
  • Movie Theater Advertising
  • Esports
  • Celebrity Driven Event
  • Sponsorships
  • Influencer Marketing
  • Music Partnerships – Festivals – Licensing
  • Podcasts – Advertising + Guest Speaking
  • Product Placement + Brand Integration In TV, SVOD, Music and Film
  • Sports Marketing
  • Tools That Help
  • Video Gaming
  • + More!

List of speakers

Have Questions?

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There is NO FEE to attend the Marketer’s Content Playbook virtual summit! That’s right – access to our live conference is FREE!  Join some of the best marketing and business minds in the industry who will give you detailed insight filled with actionable how-to’s and case studies.

 

You will leave our 3-day summit armed with the tools you need to make your own content marketing efforts even more successful.

 

Can’t make it to all the Marketer’s Content Playbook virtual summit sessions you want to?

With your All-Access Pass ticket, you’ll get full access to the recordings, PLUS your own blueprint “how to” guide and transcripts of EVERY session and workshop waiting for you at your leisure to study after the virtual summit.

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