Welcome! Register & Start Your Event Day Here!

Tuesday 4th - Thursday 6th August 2020

The Marketer's Content Playbook Virtual Summit

How To Do Content Marketing… Better!

EVENT POWERED BY HOLLYWOOD BRANDED

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MARKETER’S CONTENT PLAYBOOK SCHEDULE

TUESDAY AUGUST 4TH

DESIGN YOUR OWN CUSTOM CONTENT PLAYBOOK

Start Your Day By Watching On Demand Presentations...
And Then Sign In For The Speaker Q&A

 

On Demand Sessions Available As Early As 7:00 AM PST Each Day

JAMES DAYTON

Harmon Brothers

Creative Director 
Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

9:00 AM LOS ANGELES

CORRINA COHEN

Caleres

Technical Product Manager – Email

How To Develop Personalized Content To Drive Conversion

10:00 AM LOS ANGELES

SHARON TOEREK

Toerek Law

Principal

How To Create A Content Strategy That Lawyers Love!

 
11:00 AM LOS ANGELES

ERIC GILBERT WILLIAMS

Laffly

Memespeak Coordinator

Meme Wars: The Future of Marketing Memes

 

 
11:30 AM LOS ANGELES

STACY JONES

HollywoodBranded

CEO

How Product Placement Can Be The Backbone To Your Content Marketing Strategy

 
12:30 PM LOS ANGELES

KAREN RAMMING

Golden State Warriors, LLC

Senior Manager, Social Media

All Eyes on Sports Through Social Media

 

 
1:30 PM LOS ANGELES

NEAL SCHAFFER

PDCA Social

President

How to Collaborate with Influencers in Building Your Own Content

2:30 PM LOS ANGELES

HANA BEDNAROVA

Bednar Comms

Director
How To Make Your Brand Newsworthy Through Digital PR

3:00PM LOS ANGELES

LYNNE GOLODNER

Your People LLC

President and Founder

How To Blog To Build Your Brand

4:00PM LOS ANGELES

CINDY METZLER

Omm Media

President
How To Land And Deliver An Epic TEDx Talk As A Speaker

9:00 AM LOS ANGELES

ADAM MORGAN

Adobe

Executive Creative Director

The myths of content creation and building content with real value

 
10:30 AM LOS ANGELES

VINAY PANDAY

Alliance Environmental Group

VP of Marketing

Integrating Service Marketing into Entertainment Marketing

 
11:00 AM LOS ANGELES

KIM ADES

Frame of Mind Coaching™ and JournalEngine™

President & Founder

How To Create A Content Strategy That Lawyers Love!

 
12:00 PM LOS ANGELES

BEN AMOS

Engage Video Marketing™

Video Strategist

How To Design Effective And Organic Video Marketing Strategy Across The Full Content Journey

 
12:30 PM LOS ANGELES

TONY MICHAELIDES

TONY MICHAELIDES

Keynote Speaker, Author, Radio Presenter and Podcaster

DAVID BOWIE : THE STAR MAN WITH THE STAR BRAND

2:00 PM LOS ANGELES

KRISTI PORTER

Signify

Chief Do-Gooder
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

2:30 PM LOS ANGELES

APRIL MULLEN

SparkPost

Director of Strategic Insights

Maslow’s Hierarchy of Need Applied to 2020

3:30PM LOS ANGELES

PLAYBOOK END ZONE HAPPY HOUR

4:30 – 5:00 PM LOS ANGELES

TAMSEN WEBSTER

Find The Red Thread

Founder

How To Build Messages People Say Yes To: Getting the Green Light

 
9:30 AM LOS ANGELES

SHAUNA ARMITAGE

Making Moxie, LLC

Founder

Social Ad Success: Fixing Your Advertising Mindset And Launching Profitable Advertising Campaigns

 
10:30 AM LOS ANGELES

GARY MOORE

Dell Technologies

Global Product Placement and Branded Entertainment

How Dell Has Used Product Placement Become The Most Popular PC Seen On TV & Film

 
11:30 AM LOS ANGELES

JEFF FROMM

Barkley

Partner at Barkley and 4x Author
A Look Of Purpose And Sustainability With A Gen Z Overview

BRETT GARFINKEL

Sylo

Co-CEO, Co-Founder

The Good, The Bad, The Ugly… And The Future Of Influencer Marketing

 
1:00 PM LOS ANGELES

KERRY ANDERSON

Ten Lifestyle Group

Global Head of Brand Marketing & Communications
How To Build Your Brand Strategy For The Long Haul

 
12:00 PM LOS ANGELES

KEVIN BARTRAM

Bartram Partnerships

Principal/Consultant

Local Warriors: Creating Authentic Brand-Community Connection Through Sports Partnerships

2:00 PM LOS ANGELES

HEATHER BURGETT

PR Stars | The Burgett Group

CEO & founder

The Age of Authenticity: How to Be on Purpose & Change Lives

3:00PM LOS ANGELES

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LEARN FROM ON DEMAND MARKETER’S CONTENT PLAYBOOK SESSIONS

7:00 AM – 5:00 PM PST ON TUESDAY

 

CHRIS MERCER

MeasurementMarketing.io

Measurement Marketer
How To Use ONE Report In Google Analytics To Know What’s Working And What’s Not

MELANIE MCMURRAIN

Rize Marketing

Founder/CEO
How To Promote Purpose In A Way That Makes Sense For Your Company, Your Cause, And Your Customers

SHARIFAH HARDIE

COURTNEY JACKSON

MICHAEL GREENBERG

Call for Content

CEO
How To Use B2B Within Podcasting To Generate Lead

DAVE CONKLIN

Conklin Media

Founder & CEO
How To Create New Measurable & Predictable Revenue Streams Through Profitpaths™ To Transform Your Marketing Team Into A Business Growth Team

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